Adriana Medina-Baez portrait
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Adriana
Medina-Baez

Building the olfactive DNA of brands

Adriana Medina-Baez is a Vice President Perfumer at Givaudan, based in the company's New Jersey office.

Trained
Givaudan Perfumery School
House
Givaudan
Earliest in our catalog
Bombshell, 2010
In our catalog
23 fragrances · 8 houses
Adriana's story

The story

After earning a Masters degree in Cosmetic Science, she trained at the Givaudan Perfumery School starting in 2000 and has built her career there ever since. She is known for creating fragrances that forge an emotional connection with consumers and for her focus on developing a lasting olfactive identity for the brands she works with. Beyond the lab, she is a sought-after speaker, sharing her perspective on the fragrance industry at events such as CEW's Beauty Insider Series.

The career

2010–2026, in bottles

Their best-known launches in our catalog, by how many people have rated them.
Launches per year, 2010–2026Peak: 5 in 2021
20102026
In their own words

How Adriana works

Signature

Fragrances engineered around a brand's emotional core — built to establish a consistent, recognizable olfactive identity over time.

Scentsation editorial
The paletteThe notes that turn up most often across 23 fragrances
Who Adriana composes for

8 houses, one hand

Fragrances credited to Adriana in our catalog, by house.

Lancôme11
Victoria's Secret5
Marc Jacobs2
Donna Karan1
Carner Barcelona1
Cacharel1
House of Bo1
+ 1 more houses
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Adriana Medina-Baez | Perfumer | Scentsation