The story
Initially not intending to leave filmmaking, she devoted herself fully to fragrance as the brand — including a rosy collaboration with Chloë Sevigny — became a cult favorite carried by boutiques including The Row and Dover Street Market.

Alia Raza began as a filmmaker and artist exploring perceptions of beauty in work screened at museums and festivals worldwide, before founding the boldly packaged fragrance house Régime des Fleurs in 2014 with self-taught perfumery skills.
Wildly FigInitially not intending to leave filmmaking, she devoted herself fully to fragrance as the brand — including a rosy collaboration with Chloë Sevigny — became a cult favorite carried by boutiques including The Row and Dover Street Market.

Radiant luminosity and ethereal transparency. Kurkdjian's fragrances glow — they possess an inner light that makes them feel both airy and profound. His palette favors ambroxan, saffron, and delicate florals, composed with a musician's instinct for harmony.
234 creations

Refined elegance and measured sophistication. Polge's compositions for Chanel embodied the house's aesthetic — never too much, never too little, always precisely right. His fragrances have the quiet authority of impeccable tailoring.
76 creations

Noble materials and classical structure. Creed fragrances are built around the finest natural ingredients — ambergris, royal water, hand-selected musks — composed in the traditional infusion method that has defined the house for centuries.
54 creations