
Alia Raza
Alia Raza began as a filmmaker and artist exploring perceptions of beauty in work screened at museums and festivals worldwide, before founding the boldly packaged fragrance house Régime des Fleurs in 2014 with self-taught perfumery skills. Initially not intending to leave filmmaking, she devoted herself fully to fragrance as the brand — including a rosy collaboration with Chloë Sevigny — became a cult favorite carried by boutiques including The Row and Dover Street Market.
Houses Shaped
Brands Alia has created for
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Francis Kurkdjian
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Jacques Polge
Classic French elegance with a modern twist. Known for sophisticated aldehydic florals and timeless compositions.
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Olivier Creed
Bold, projecting compositions that balance natural ingredients with modern appeal. Known for fruit-forward openings and smoky-woody drydowns.
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