Alia Raza portrait
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Alia
Raza

Alia Raza began as a filmmaker and artist exploring perceptions of beauty in work screened at museums and festivals worldwide, before founding the boldly packaged fragrance house Régime des Fleurs in 2014 with self-taught perfumery skills.

House
Régime des Fleurs
Earliest in our catalog
Wildly Fig, 2026
In our catalog
1 fragrances
Known forWildly Fig
Alia's story

The story

Initially not intending to leave filmmaking, she devoted herself fully to fragrance as the brand — including a rosy collaboration with Chloë Sevigny — became a cult favorite carried by boutiques including The Row and Dover Street Market.

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Alia Raza | Perfumer | Scentsation