The story
Using the internet and social media, he found and grew an audience for his work well beyond what a traditional launch would have reached. His debut fragrance, Le Maroc pour Elle, launched in 2005 to critical acclaim, followed by L'Air du Désert Marocain, Une Rose Chyprée, and Incense Rose. He has also written a book on the craft, Perfume Manifesto, and draws inspiration from his travels, nature, and literature.
















