The story
As modern medicine eroded demand for traditional herbal remedies, he steered the Officina toward cosmetics and fine fragrance, introducing the name Officina Profumo-Farmaceutica di Santa Maria Novella that remains its legal identity today.
Cesare Augusto Stefani, a layman and nephew of the last Dominican friar to direct the Officina di Santa Maria Novella, formally registered the centuries-old Florentine pharmacy as a secular private enterprise in 1871 after Italy's post-unification suppression of religious orders.
Fieno (Hay)As modern medicine eroded demand for traditional herbal remedies, he steered the Officina toward cosmetics and fine fragrance, introducing the name Officina Profumo-Farmaceutica di Santa Maria Novella that remains its legal identity today.

Radiant luminosity and ethereal transparency. Kurkdjian's fragrances glow — they possess an inner light that makes them feel both airy and profound. His palette favors ambroxan, saffron, and delicate florals, composed with a musician's instinct for harmony.
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