Felice Durante

Felice Durante is one of four siblings — with Giuseppe, Luciano, and Maria — who co-founded Profumum Roma in 1996, descendants of grandfather Celestino Durante, who returned to Rome after World War II and built a career in perfumery there. Dissatisfied with the increasingly restrictive, synthetic direction of commercial perfumery in the early 1990s, the siblings launched their own house specializing in high-concentration extraits evoking the city of Rome.