James Nguyen portrait
← All perfumersPerfumer

James
Nguyen

James "Miju" Nguyen is a Vietnamese American perfumer who spent over 15 years working in hair color before chemical allergies from that industry left him fearing fragrance altogether.

Earliest in our catalog
Roan on Fire, 2026
In our catalog
1 fragrances
Known forRoan on Fire
James's story

The story

Finding relief in natural products, he grew curious about scent and taught himself cosmetic chemistry, eventually founding LV1 / LEVEL 1 STUDIO with Kael Jeong. His brand d.grayi creates olfactive art rooted in Vietnamese and Korean heritage, reimagined through a queer, contemporary lens, with a body of over 50 fragrances.

Scent FinderLike the style? Find yours.Five questions, about a minute, no account.
James Nguyen | Perfumer | Scentsation