The story
In 2000 he acquired Mediterranea Essenze and founded Creazioni Mediterranee, expanding to Dubai in 2013, and created Black Caviar, one of the seven original fragrances that launched the London brand Electimuss in 2015.

Marco Genovese, born in Italy and raised amid Mediterranean citrus and herb scents, studied chemistry before spending eleven years in the raw materials sector.
In 2000 he acquired Mediterranea Essenze and founded Creazioni Mediterranee, expanding to Dubai in 2013, and created Black Caviar, one of the seven original fragrances that launched the London brand Electimuss in 2015.
2019Black CaviarElectimuss
2020ImperiumElectimuss
2020TrajanElectimuss
2020SilvanusElectimuss
2025Moroccan MedjoolElectimuss
Radiant luminosity and ethereal transparency. Kurkdjian's fragrances glow — they possess an inner light that makes them feel both airy and profound. His palette favors ambroxan, saffron, and delicate florals, composed with a musician's instinct for harmony.
234 creations

Refined elegance and measured sophistication. Polge's compositions for Chanel embodied the house's aesthetic — never too much, never too little, always precisely right. His fragrances have the quiet authority of impeccable tailoring.
76 creations

Noble materials and classical structure. Creed fragrances are built around the finest natural ingredients — ambergris, royal water, hand-selected musks — composed in the traditional infusion method that has defined the house for centuries.
54 creations