Michał Gilbert Lach

Michał Gilbert Lach grew up in 1980s Poland, where perfumes were essentially unavailable, yet dreamed as a boy of creating his own signature scent — a plan his parents initially wanted addressed by a psychologist. He began his career as a hair and makeup artist and salon owner, launching the fashion label BOHOBOCO in 2009, then released his first perfume collection in 2016; after closing the fashion side of the brand in 2020, he focused entirely on BOHOBOCO Perfume, now sold in nearly 30 countries, with releases including Polish Potatoes and Magic Mushrooms.