Trey Taylor

Trey Taylor, a Canadian perfumer raised in Cranbrook, BC, near the Rocky Mountains, graduated from Central Saint Martins and worked with brands like Nike and American Express while editing culture magazines including Dazed and The Face. Without formal perfumery training, he taught himself through YouTube, online forums, and books, eventually convincing independent perfumer Marissa Zappas to mentor him, and in 2024 founded Serviette, a New York-based fine fragrance line, where he serves as its sole perfumer, strategist, and marketer.