Eau de Parfum2016
Aretha

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Ajmal  ·  Sold as feminine

Aretha

The first sip of lemon tea on a crisp autumn morning, where the tartness of citrus meets the warmth of floral and woody notes.

3.676 ratingsRespected, if divisive
Scent fingerprintAll 9 accords ↓
white floralwoodyrosefloralpowderycitrus
ArethaBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityEternal55% say long lasting or eternal
Very weak0%
Weak22%
Moderate22%
Long lasting22%
Eternal33%
SillageModerate38% say strong or enormous
Intimate13%
Moderate50%
Strong13%
Enormous25%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex0%
♀
Feminine100%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2016, Aretha by Ajmal is a Floral Fruity fragrance that encapsulates the brand’s mastery of perfume making. The composition opens with mandarin orange and pear, creating a bright and fresh top note that segues into a heart of Turkish rose, jasmine, and magnolia. This floral bouquet is anchored by woody and musky base notes like sandalwood, cedar, and musk, which provide warmth and depth. Aretha is a proof of Ajmal’s heritage in the Middle East, where the blend of fruity and floral accords speaks to a refined sensibility.

How to wear it

For best effect, apply Aretha to pulse points. The fruity top notes are vibrant but fleeting, so the musky and woody base will carry you through the day. It’s particularly suited for daytime wear when the brightness of the opening blends well with natural light.

Fig. 01 — Aretha, Ajmal

05 · Acquire

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Designer Ajmal

More from the house · Pakistan

ArethaAthanor
Try it layered

With Mendittorosa Athanor

Adds earthy, amber and iris; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.67/ 5 · 6 ratings

Respected, if divisive: loved by 17%, disliked or hated by 17%.

Love17%
Like50%
OK17%
Dislike17%
Hate0%
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