LavenderOpens with
PepperHeart
AmberDries down toWill you like it? Mark a few fragrances you own or love and we'll tell you.
Ajmal · Sold as masculine
Pure Power
The quiet intensity of an early morning meeting, where the freshness of a crisp cup of coffee meets the warmth of a well-laid plan.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
Pure PowerBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2023 by Ajmal, Pure Power is a citrus aromatic fragrance for men that combines the freshness of lavender and lemon with the warm embrace of amber and cacao. The composition opens with the crispness of lavender and clary sage, leading into a heart of pepper and lemon that adds both warmth and brightness. As it settles, the base notes of amber, cacao, and tonka create a rich, spicy sweetness that lingers on the skin, making this fragrance feel both invigorating and comforting.
Apply Pure Power with two sprays to your pulse points. The lemon and lavender notes are bright but dissipate within an hour, so reapply for a continuous sense of freshness. The warm base notes will keep you feeling grounded throughout the day.
Fig. 01 — Pure Power, Ajmal
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.
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Designer Ajmal
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What people
are saying.
Respected, if divisive: loved by 42%, disliked or hated by 17%.