Blackberry & Bay
“Blackberry & Bay by Jo Malone London is a Floral Fruity fragrance for women”
The Quick Read
Well loved by wearers — a fruity, fresh spicy composition with a aromatic undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2012 and created by perfumer Fabrice Pellegrin, Blackberry & Bay by Jo Malone London has consistently ranked among the brand's top five global bestsellers. This fragrance is often credited with helping redefine the 'fruity fragrance' category by taking a sharp, botanical/green turn away from typical sugary sweetness. The composition opens with the tart freshness of blackberries and bay leaves, creating an unexpected contrast that feels both familiar and new. As it develops, notes of camphor and aromatic woods add depth, while subtle floral undertones keep the scent from feeling too austere.
Composition & Character
Notes Pyramid
Notes
As listed
How It Wears
Application Tips
Apply Blackberry & Bay in light layers — it projects well and builds on skin over time. The camphor note is particularly noticeable initially but fades into an elegant woody base after about 30 minutes. Ideal for daytime wear, as its freshness complements the morning to early evening hours.
Fabrice Pellegrin
Founding perfumer · 176 fragrances
Designer Jo Malone London
More from Jo Malone London
Edited by Scentsation Editorial
The story behind the bottle.
The crispness of a late-summer garden at dawn, where blackberries mingle with the sharp greenery of bay leaves.
Fig. 01 — Blackberry & Bay, Jo Malone London
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