Bubblegum Chic
“Bubblegum Chic by James Heeley is a Floral Fruity fragrance for women”
The Quick Read
Respected, if divisive — a white floral, sponsored composition with a tuberose undertone. Voted best for year-round wear, leaning feminine.
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Launched in 2011, James Heeley's Bubblegum Chic is a Floral Fruity fragrance that blends the unexpected with the classic. The composition opens with a playful burst of fruity and sweet notes, reminiscent of its whimsical name. This lighthearted beginning gives way to a heart of white florals and tuberose, which adds depth and sophistication. The musky and animalic base notes complete this complex fragrance, creating an intriguing contrast between the sugary top and the more mature undertones.
Composition & Character
Notes Pyramid
Notes
As listed
How It Wears
Application Tips
For the best experience, apply Bubblegum Chic in moderation — its fruity top notes are fleeting but impactful. The white florals and musk base emerge after about an hour, making it ideal for daytime events that transition into evening.
James Heeley
Founding perfumer · 1 fragrances
James Heeley, born in Yorkshire, England, studied philosophy, aesthetics, and law at King's College, London. Working in design in France, he discovered how scents are crafted, and a 1996 meeting with Annick Goutal proved a turning point. A largely self-taught perfumer, he founded Heeley Parfums in 2006, known for minimalist, nature-inspired fragrances made in a small traditional studio in the south of France, beginning with Menthe Fraîche (2006). He lives and works in Paris.
Edited by Scentsation Editorial
The story behind the bottle.
The vibrant energy of a summer party where childhood nostalgia meets grown-up glamour.
Fig. 01 — Bubblegum Chic, James Heeley
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