Pink PepperOpens with
IrisHeart
Powdery NotesDries down to
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Chloé · Sold as feminine
Love
A pressed linen shirt in a sunlit room, where the scent of fresh flowers and powdery notes mingle softly with the air.
Smells likebaby powder·lipstick
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
LovePremium · $100–250
42%Similar accords, often for lessIf You Musk · Bath & Body WorksBudget tier, under $40 · all 3 of its listed notes are in this one8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
The story behind the bottle.
Launched in 2010 by Chloé, Love is a floral woody musk fragrance that has become one of the most beLoved mainstream releases of the decade. Created by perfumers Louise Turner and Natalie Gracia-Cetto, this scent combines the softness of powdery notes with the lush green freshness of pink pepper and African orange flower. At its core, Love is defined by a rich iris accord, supported by lilac, hyacinth, heliotrope, and wisteria, which together create an enveloping floral warmth. The musky base provides a subtle sweetness that lingers softly on the skin.
Enthusiasts often compare Love to Guerlain's iconic 'Guerlainade' accord in its powdery-floral character, positioning it as a mainstream masterpiece of the 2010s. Its discontinuation was widely mourned by fans, leading to inflated prices on the secondary market — proof of its staying power and the deep emotional connection it has forged with wearers.
This fragrance blooms best with two sprays — one to the wrists and one to the neck. The powdery notes are most noticeable close to skin, so it reads better when worn intimately rather than diffused across a room. Best for daytime wear or evening events where its soft warmth can complement the mood.
Fig. 01 — Love, Chloé
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Louise Turner
The niche whispererLouise Turner is a senior perfumer at Givaudan whose refined, textured compositions have made her a favorite of luxury and niche houses alike.
Co-created with Natalie Gracia-Cetto
The Love line
7 fragrances, compared side by side
Designer Chloé
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Chosen from what wearers say it smells like, what its fans also love, and its notes
PradaInfusion d'Iris Eau de ToiletteEDT · ★ 4.17Similar notes and accords
GuerlainShalimar Parfum InitialParfum · ★ 4.07Loved by the same people
Lolita LempickaLolita LempickaEDP · ★ 3.98Loved by the same people
ChanelChance Eau TendreEDP · ★ 4.12Loved by the same peopleStill deciding?Try the Scent Finder →Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalLoveChloé · Premium · $100–250Bath & Body Works · 2024If You MuskAll 3 of its listed notes are in this oneunder $40★ 4.27 (796)43%Match
Al Haramain Perfumes · 2016JunoonShares 4 of its 9 notesunder $40★ 3.97 (358)41%Match
Jimmy Choo · 2020Iris CrushShares 4 of its 9 notes$40–100★ 4.14 (367)
With Chloé Chloe Innocence
Adds white floral, violet and woody; shares iris and musk.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 42%, disliked or hated by 19%.