Fir & Artemisia — view 1
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Jo Malone London

Fir & Artemisia

Fir & Artemisia by Jo Malone London is a Woody Floral Musk fragrance for women and men

The Quick Read

Respected, if divisive — a woody, sponsored composition with a aromatic undertone. Voted best for fall and winter wear — and genuinely unisex.

freshly crispearthy warmthwoody depthherbal freshnessbalanced
3.84· 186 Ratings
Created byYann Vasnier
Sample this fragrance
Longevity
8.2
Sillage
6.5
Best Time
🌙Night67%
Seasons
🍂 ❄️Fall/Winter
The Story

Yann Vasnier has crafted Fir & Artemisia for Jo Malone London, launching it in 2024 as a Woody Floral Musk fragrance for both women and men. This new scent features a blend of artemisia, fir, leather, oakmoss, and patchouli, offering a distinctive and balanced profile that captures the essence of nature's rugged beauty. The aromatic and fresh spicy elements create an invigorating opening, which transitions into a warm, earthy heart grounded by mossy undertones.

Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

Masculine5%
Unisex10%
Feminine85%
Performance

How It Wears

Longevity
Very Weak6.7k
Weak11.4k
Moderate16.0k
Long2.9k
Eternal480
Sillage
Intimate15.7k
Moderate16.0k
Strong320
Enormous320

Application Tips

Fir & Artemisia has a strong projection in its opening notes but settles into a more intimate presence. Apply two sprays to capture both the initial freshness and the lasting warmth. This fragrance is best enjoyed during cooler weather when the woody and spicy notes can fully unfold.

Designer Jo Malone London

More from Jo Malone London

04 · Dossier

Edited by Scentsation Editorial

The story behind the bottle.

The crisp air of a forest trail at dawn, where the scent of fresh fir needles mingles with the subtle bitterness of artemisia and the earthy richness of moss.

Fig. 01 — Fir & Artemisia, Jo Malone London

05 · Acquire

Where to buy.

Try before you commit

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06 · The Room

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Fir & Artemisia by Jo Malone London | Scentsation