Flam
“Flam by Memo Paris is a fragrance for women and men”
The Quick Read
Respected, if divisive — a amber, white floral composition with a floral undertone. Voted best for year-round wear — and genuinely unisex.
Try Before You Commit
Sample first, then decide on a full bottle.
Live pricing isn't available yet — links open each seller's own search. Scentsation may earn a commission on purchases; link order is never influenced by it.
Launched in 2021 by Memo Paris, Flam is crafted by perfumer Philippe Paparella-Paris and stands as an exemplar of the brand's commitment to sophisticated elegance. The fragrance opens with a bright citrus-aromatic blend of bergamot and orange, which cuts through the rich complexity of its heart and base notes. At its core lies jasmine sambac, clary sage, and ambrettolide, creating a soft floral warmth that is neither overpowering nor understated. Vanilla absolute, cedarwood, tonka bean, and musk form an enveloping amber-musky base that grounds the composition in a warm, powdery embrace.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
Flam's citrus top notes are bright but fleeting, so apply two sprays to ensure the rich base notes have time to develop. This fragrance reads best close to skin rather than filling a room, making it ideal for an evening out or a quiet dinner at home.
Philippe Paparella-Paris
Founding perfumer · 9 fragrances
Designer Memo Paris
More from Memo Paris
Edited by Scentsation Editorial
The story behind the bottle.
The quiet intensity of an intimate conversation in a dimly lit room, where the air is filled with subtle notes of vanilla and wood.
Fig. 01 — Flam, Memo Paris
Where to buy.
Try before you commit
Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample
