2023
Paysandú (Gabriela Hearst)
Julian BedelThe nose · 153 fragrances · also made Muskara Cuero (2018)Portrait →

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Fueguia 1833  ·  Sold as unisex

Paysandú (Gabriela Hearst)

The scent of a fresh herb garden in the Argentine countryside, where citrusy brightness meets earthy, woody notes under an open sky.

4.19Warmly received so far
Scent fingerprint
floralwoodygreenwhite floralcitrusbalsamic
Paysandú (Gabriela Hearst)Luxury · $250+
36%Similar accords, often for lessBoss Ma Vie Pour Femme · Hugo BossMid-range tier, $40–100 · shares jasmine and woody notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityEternal77% say long lasting or eternal
Very weak0%
Weak0%
Moderate23%
Long lasting27%
Eternal50%
SillageEnormous72% say strong or enormous
Intimate4%
Moderate24%
Strong24%
Enormous48%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine3%
⚥
Unisex26%
♀
Feminine71%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2023, Paysandú (Gabriela Hearst) by Fueguia 1833 is a floral fragrance that captures the essence of Patagonian landscapes. Created by Julian Bedel, it opens with herbal notes and lemon, providing a fresh and crisp beginning. As it unfolds, jasmine and lady of the night flower introduce an intriguing blend of florals, while woody notes like copaiba balm, cabreuva, and palo santo add depth and warmth. This composition is both elegant and grounded, reflecting the brand’s commitment to using local medicinal plants.

How to wear it

Apply this fragrance with two light sprays to allow the herbal top notes to bloom before giving way to its floral and woody heart. It’s best suited for daytime wear as it provides a fresh and uplifting aroma that pairs well with the natural surroundings.

Fig. 01 — Paysandú (Gabriela Hearst), Fueguia 1833

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Julian Bedel portrait
03 · The nose

Julian Bedel

South America's first luxury perfume house

Julián Bedel is an Argentine perfumer who worked as a branding strategist for luxury goods before commissioning a fragrance for a Buenos Aires museum revealed a lack of niche perfumery produced in South America.

153fragrances
Argentinenationality

Designer Fueguia 1833

More from the house · Argentina

Paysandú (Gabriela Hearst)Rosa de los Vientos
Try it layered

With Fueguia 1833 Rosa de los Vientos

Adds amber, rose and powdery; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.19/ 5
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