Paul GuerlainThe nose · 23 fragrances · also made Phantom Intense (2024)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
hej-pure · Sold as feminine
Pure Water
The briny air at dawn on a seaside promenade.
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Pure WaterHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
NotesAs listed
The story behind the bottle.
Launched in 2022, Pure Water by Hej Pure is an aromatic aquatic fragrance for women created by the renowned perfumer Paul Guerlain. The composition opens with a bright and fresh blend of white florals and fruity notes, which are complemented by a salty, marine accord that gives it a crisp, oceanic character. The sweet undertones add depth without overpowering the overall freshness, making it a versatile scent for both day and night.
Pure Water's moderate longevity and sillage mean it's best applied two to three times for a lasting effect. The marine notes are most pronounced in the first hour, so plan your application accordingly — ideal for a morning commute or an afternoon meeting.
Fig. 01 — Pure Water, hej-pure
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Paul Guerlain
Paul Guerlain is a junior perfumer whose credited work includes Rabanne's Olympéa Parfum (2024, with Anne Flipo) and Olympéa Absolu (2025, with Caroline Dumur). He is not to be confused with Jean-Paul Guerlain of the historic Guerlain perfume family.
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What people
are saying.
Respected, if divisive: loved by 30%, disliked or hated by 12%.