Hugo
“Hugo by Hugo Boss is a Aromatic Green fragrance for men”
The Quick Read
Respected, if divisive — a aromatic, sponsored composition with a fresh spicy undertone. Voted best for spring and summer wear, leaning masculine.
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Bob Aliano launched Hugo by Hugo Boss in 1995, crafting an aromatic green fragrance that quickly became emblematic of the era's masculine scent standards. The composition opens with a vibrant green apple note, balanced by lavender and mint, creating a fresh and invigorating top accord. This is followed by a heart of grapefruit, basil, sage, and geranium, adding layers of herbal complexity. The base notes of fir, cedar, patchouli, and carnation bring warmth and depth, grounding the scent in woody comfort.
Widely regarded as a defining 1990s 'aromatic green' fragrance for men, Hugo helped set the template for that era's mainstream men’s fragrances. Its clean, crisp profile made it a staple on many wrists, influencing countless subsequent releases.
Composition & Character
How It Wears
Application Tips
This fragrance has a bright opening that fades within an hour, so aim for two sprays to ensure it lingers into the heart notes. The base is warm and woody, making it suitable for both office environments and casual outings.
Bob Aliano
Founding perfumer · 5 fragrances
Designer Hugo Boss
More from Hugo Boss
Edited by Scentsation Editorial
The story behind the bottle.
The crisp morning of a new work week, with the promise of fresh beginnings and steady comfort throughout the day.
Fig. 01 — Hugo, Hugo Boss
Where to buy.
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