James HeeleyThe nose · 1 fragrances · also made Phoenician Leather (2025)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
James Heeley · Sold as feminine
Bubblegum Chic
The vibrant energy of a summer party where childhood nostalgia meets grown-up glamour.
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Bubblegum ChicHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
NotesAs listed
The story behind the bottle.
Launched in 2011, James Heeley's Bubblegum Chic is a Floral Fruity fragrance that blends the unexpected with the classic. The composition opens with a playful burst of fruity and sweet notes, reminiscent of its whimsical name. This lighthearted beginning gives way to a heart of white florals and tuberose, which adds depth and sophistication. The musky and animalic base notes complete this complex fragrance, creating an intriguing contrast between the sugary top and the more mature undertones.
For the best experience, apply Bubblegum Chic in moderation — its fruity top notes are fleeting but impactful. The white florals and musk base emerge after about an hour, making it ideal for daytime events that transition into evening.
Fig. 01 — Bubblegum Chic, James Heeley
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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James Heeley
James Heeley, born in Yorkshire, England, studied philosophy, aesthetics, and law at King's College, London. Working in design in France, he discovered how scents are crafted, and a 1996 meeting with Annick Goutal proved a turning point.
The Bubblegum Chic line
2 fragrances, compared side by side
Designer James Heeley
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What people
are saying.
Respected, if divisive: loved by 34%, disliked or hated by 23%.