Jo's Rhubarb
“Jo's Rhubarb by Zara is a Aromatic fragrance for women and men”
The Quick Read
Well loved by wearers — a aromatic, citrus composition with a green undertone. Voted best for spring and summer wear — and genuinely unisex.
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Launched in 2020 by Zara and crafted by the renowned perfumer Jo Malone, Jo's Rhubarb is a unisex Eau de Parfum that marries bright citrus and green accords with earthy and woody notes. The fragrance opens with a burst of freshness from rhubarb, balanced by aromatic herbs and citruses, creating an invigorating top note. This vibrancy gradually gives way to a heart filled with soft florals and spicy nuances, before settling into a warm base of woods and subtle sweetness. Jo's Rhubarb is a dynamic composition that captures the essence of a fresh, crisp day.
Composition & Character
How It Wears
Application Tips
Apply Jo's Rhubarb lightly to pulse points — it blooms best close to skin and can be overpowering in large amounts. The citrus-green top notes are most prominent for the first hour before giving way to its woody base, making it ideal for daytime wear.
Jo Malone
Founding perfumer · 94 fragrances · b. 1963 · British
“I couldn't afford to go to perfumery school. So I taught myself. Sometimes not knowing the rules is the greatest advantage.”
Jo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance. With no formal training — she learned by mixing bath oils in her kitchen — she built Jo Malone London into a global luxury brand defined by its elegant simplicity and innovative layering concept. Her fragrances, including Lime Basil & Mandarin and English Pear & Freesia, are designed to be combined, creating a personal scent wardrobe rather than a single signature. After selling her brand to Estée Lauder, she returned to perfumery with Jo Loves, proving that her creative vision remains as vital as ever.
Also created
Designer Zara
More from Zara
Edited by Scentsation Editorial
The story behind the bottle.
The first sip of a tart rhubarb smoothie on a bright morning, where the initial zest transitions into a comforting warmth.
Fig. 01 — Jo's Rhubarb, Zara
Where to buy.
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