La Collection Couturier Parfumeur New Look 1947
“La Collection Couturier Parfumeur New Look 1947 by Dior is a Oriental Floral fragrance for women”
The Quick Read
Well loved by wearers — a white floral, vanilla composition with a floral undertone. Voted best for spring and fall wear, leaning feminine.
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Launched in 2010, La Collection Couturier Parfumeur New Look 1947 by Dior is a luxurious oriental floral fragrance crafted by François Demachy. This composition centers around the iconic white florals of tuberose and jasmine, which are complemented by rose and iris for a rich, layered effect. The warmth of vanilla and amber adds depth, creating an elegant balance that feels both lasting and modern.
Composition & Character
How It Wears
Application Tips
This parfum has moderate longevity and sillage, so apply it lightly to pulse points. It blooms over an hour, so let it settle before heading out for optimal effect.
François Demachy
Founding perfumer · 238 fragrances · b. 1949 · French
“I grew up in Grasse. The raw materials of perfumery are my mother tongue.”
François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood. Before joining Dior in 2006, he spent two decades at Chanel. At Dior, Demachy has reimagined the house's olfactory heritage while pushing it forward, creating Sauvage (now the world's best-selling men's fragrance), Miss Dior Blooming Bouquet, and the prestigious La Collection Privée series.
Also created
Designer Dior
More from Dior
Edited by Scentsation Editorial
The story behind the bottle.
The crisp, composed confidence of stepping into a perfectly tailored dress, where each note whispers the essence of refined femininity and enduring style.
Fig. 01 — La Collection Couturier Parfumeur New Look 1947, Dior
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