Le 1940 Rouge de Chanel — view 1
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Chanel

Le 1940 Rouge de Chanel

Le 1940 Rouge de Chanel by Chanel is a Floral Aldehyde fragrance for women

The Quick Read

Warmly received so far — a rose, fresh spicy composition with a aromatic undertone. Voted best for summer and winter wear, leaning feminine.

crisp elegancepowdery warmthlasting appealfresh floral depthrefined confidence
4.17· 6 Ratings
Created byErnest Beaux
Sample this fragrance
Longevity
8.2
Sillage
6.5
Best Time
🌙Night67%
Seasons
🍂 ❄️Fall/Winter
The Story

Launched in 1931 by Chanel and crafted by Ernest Beaux, Le 1940 Rouge de Chanel is a Floral Aldehyde fragrance that epitomizes the elegance and innovation of Coco Chanel herself. The composition opens with aldehydes and geranium, creating an immediate sense of crisp freshness before diving into the heart of rose and violet, which add layers of sweetness and depth. The base notes of amber and Java vetiver oil provide a warm, powdery finish that lingers on the skin. This fragrance is not just a scent but a piece of history, embodying the bold yet refined spirit of its time.

Scent Profile

Composition & Character

Notes Pyramid

Heart

The Soul

Base

Foundation

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

Masculine5%
Unisex10%
Feminine85%
Performance

How It Wears

Longevity
Very Weak0
Weak0
Moderate0
Long10.7k
Eternal16.0k
Sillage
Intimate5.3k
Moderate16.0k
Strong5.3k
Enormous10.7k

Application Tips

One or two sprays are sufficient to capture the essence of this fragrance. The aldehydic top notes fade quickly, making it important to layer with the powdery base notes that emerge after an hour. Best worn in cooler weather when its warmth is most appreciated.

03 · The Nose

Ernest Beaux

Founding perfumer · 18 fragrances · b. 1881 · French

Ernest Beaux portrait
I presented Mademoiselle Chanel with samples numbered one through five, and twenty through twenty-four. She chose number five.

Ernest Beaux is the perfumer who changed everything. Born in Moscow to a Franco-Russian family, he served as an officer in World War I before entering the laboratories of A. Rallet & Co. in Grasse. In 1921, he presented Coco Chanel with a series of experimental samples — and sample number five became Chanel No. 5, arguably the most famous fragrance ever created. By boldly incorporating synthetic aldehydes into a floral bouquet, Beaux shattered the conventions of natural perfumery and ushered in the modern age. His legacy is not merely a fragrance but an entirely new way of thinking about scent.

Also created

Chanel logo

About the Brand

Chanel

The epitome of French elegance and timeless sophistication

Founded by Gabrielle 'Coco' Chanel, the house has defined luxury perfumery through restraint, precision, and abstract elegance. From the revolutionary No. 5 to modern classics like Bleu de Chanel, Chanel fragrances are known for their refined, wearable luxury.

Founded: 1910
Origin: France
Category: Designer

Designer Chanel

More from Chanel

04 · Dossier

Edited by Scentsation Editorial

The story behind the bottle.

The quiet sophistication of a Parisian salon in the early 20th century, where aldehydic freshness meets the subtle complexity of rose and violet.

Fig. 01 — Le 1940 Rouge de Chanel, Chanel

05 · Acquire

Where to buy.

Try before you commit

Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample

06 · The Room

What people
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Le 1940 Rouge de Chanel by Chanel | Scentsation