Le Jour se Lève
“Le Jour se Lève by Louis Vuitton is a Floral Fruity fragrance for women”
The Quick Read
Well loved by wearers — a citrus, fresh spicy composition with a aromatic undertone. Voted best for spring and summer wear, leaning feminine.
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Le Jour se Lève by Louis Vuitton, launched in 2018 and crafted by Jacques Cavallier Belletrud, opens with the brightness of citrus — grapefruit, mandarin orange, and bergamot — that cuts through with a crisp freshness. The composition then evolves into a warm embrace of floral and green notes, where jasmine sambac and lily-of-the-valley mingle with osmanthus and magnolia. This fragrance is designed to capture the essence of morning's renewal, blending the zesty vibrancy of citrus with the lushness of flowers.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply this fragrance in light sprays to let the top notes shine before giving way to the floral heart. It blooms best close to skin, so a few targeted applications on pulse points can make it last longer throughout the day.
Jacques Cavallier-Belletrud
Founding perfumer · 19 fragrances

Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.
Also created
Designer Louis Vuitton
More from Louis Vuitton
Edited by Scentsation Editorial
The story behind the bottle.
The instant you walk into a room filled with fresh flowers and the scent of just-cut citrus, where every breath feels like a new beginning.
Fig. 01 — Le Jour se Lève, Louis Vuitton
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