CitronOpens with
Tunisian NeroliHeart
Chinese Black TeaDries down to
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Louis Vuitton · Sold as masculine
Imagination
The crisp morning of a new work week, where the scent of freshly brewed black tea and bright citrus signals a day full of potential.
CitronTop
Calabrian bergamotTop
Sicilian OrangeTopTunisian NeroliHeart
Nigerian GingerHeart
Ceylon CinnamonHeart+4Full bottle: Luxury tier, typically $250+. Links open each seller's own page. We may earn a commission; it never changes the order.
ImaginationLuxury · $250+
100%Similar accords, often for lessSaheb Intense · Ard Al ZaafaranBudget tier, under $40 · shares 6 of its 10 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2021, Imagination by Louis Vuitton is a Citrus Aromatic fragrance created by Jacques Cavallier Belletrud. It stands out with its heavy dose of ambroxan layered with vibrant citrus and CO2-extracted black tea. This combination went viral among fragrance influencers on TikTok, Instagram, and YouTube, earning it the nickname 'Aventus for zoomers.' Despite its high price point, Imagination quickly became a staple in conversations about modern men's fragrances.
Apply one to two sprays in the morning for optimal longevity. The initial burst of citrus fades within an hour, making way for the warm ambroxan base that lingers throughout the day. Best suited for daytime wear, as it maintains a fresh and vibrant profile.
Fig. 01 — Imagination, Louis Vuitton
Where to buy.
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Jacques Cavallier-Belletrud
Louis Vuitton's master perfumerJacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.
“It was like a game, but it helped me, step by step, learn the language of perfume.”
Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
Designer Louis Vuitton
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Matched by accords and notes. Sample first, then decide.
The originalImaginationLouis Vuitton · Luxury · $250+Ard Al Zaafaran · 2024Saheb IntenseShares 6 of its 10 notesunder $40★ 4.22 (485)35%Match
Guerlain · 2023Bergamote Fantastico Extrait 11Shares Calabrian bergamot and Guaiac wood$100–250★ 4.06 (273)54%Match
Rasasi · 2024AdventurousShares 6 of its 12 notesunder $40★ 5.00 (4)
With Ralph Lauren Polo Modern Reserve
Adds woody, aromatic and warm spicy; shares three accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
A community favourite: loved by 71%, disliked or hated by 5%.