2024
Pur Ambre
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →

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Louis Vuitton  ·  Sold as unisex

Pur Ambre

The moment you step into an intimate, well-curated room where the warmth of amber candles meets the subtle freshness of sea air.

4.54246 ratingsWell loved by wearers
Scent fingerprint
amberanimalicmuskybalsamicsalty
Pur AmbreLuxury · $250+
60%Similar accords, often for lessMolecule 02 · Escentric MoleculesPremium tier, $100–250 · all 1 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityEternal95% say long lasting or eternal
Very weak1%
Weak1%
Moderate4%
Long lasting5%
Eternal90%
SillageEnormous91% say strong or enormous
Intimate3%
Moderate5%
Strong5%
Enormous86%
Scent Profile

Composition & Character

Notes Pyramid

NotesAs listed

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine85%
⚥
Unisex13%
♀
Feminine2%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2024, Pur Ambre by Louis Vuitton is a composition crafted by Jacques Cavallier Belletrud that balances the rich warmth of amber with subtle animalic and musky notes. The fragrance opens with a balsamic aroma that hints at woodsy depths, while a salty undertone adds an unexpected freshness. This interplay between earthy richness and marine clarity creates a distinctive olfactory experience that is both comforting and intriguing.

How to wear it

Apply one to two sprays on your pulse points. The balsamic opening is immediate but brief, so it’s best suited for close encounters rather than filling a room. Let the musky and animalic notes develop over time for a more nuanced experience.

Fig. 01 — Pur Ambre, Louis Vuitton

05 · Acquire

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Jacques Cavallier-Belletrud portrait
03 · The nose

Jacques Cavallier-Belletrud

Louis Vuitton's master perfumer

Jacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.

“It was like a game, but it helped me, step by step, learn the language of perfume.”

Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
228fragrances
1962born
Frenchnationality

Designer Louis Vuitton

More from the house

Pur AmbreLV x TM Spell On You V.2
Try it layered

With Louis Vuitton LV x TM Spell On You V.2

Adds powdery, violet and floral; shares one accord.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.54/ 5 · 246 ratings

Well loved by wearers: loved by 78%, disliked or hated by 8%.

Love78%
Like10%
OK4%
Dislike3%
Hate5%
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