Love
“Love by Chloé is a Floral Woody Musk fragrance for women”
The Quick Read
Respected, if divisive — a powdery, floral composition with a iris undertone. Voted best for year-round wear, leaning feminine.
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Launched in 2010 by Chloé, Love is a floral woody musk fragrance that has become one of the most beLoved mainstream releases of the decade. Created by perfumers Louise Turner and Natalie Gracia-Cetto, this scent combines the softness of powdery notes with the lush green freshness of pink pepper and African orange flower. At its core, Love is defined by a rich iris accord, supported by lilac, hyacinth, heliotrope, and wisteria, which together create an enveloping floral warmth. The musky base provides a subtle sweetness that lingers softly on the skin.
Enthusiasts often compare Love to Guerlain's iconic 'Guerlainade' accord in its powdery-floral character, positioning it as a mainstream masterpiece of the 2010s. Its discontinuation was widely mourned by fans, leading to inflated prices on the secondary market — proof of its staying power and the deep emotional connection it has forged with wearers.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
This fragrance blooms best with two sprays — one to the wrists and one to the neck. The powdery notes are most noticeable close to skin, so it reads better when worn intimately rather than diffused across a room. Best for daytime wear or evening events where its soft warmth can complement the mood.
Louise Turner
Founding perfumer · 123 fragrances
“Working with CARON is a dream come true. This partnership not only fuels my passion for fragrance creation but also opens the door to a new wave of creativity. Together, we will blend tradition with innovation, crafting scents that resonate with the heart and soul of the House while pushing the boundaries of what's possible in perfumery.”
Inspired by the generosity of nature, Louise Turner draws from her childhood memories in the English gardens of Kent. Renowned for her skilled choreography of floral notes, and her signature blend of the technical and creatively daring, she sees fragrance as a means of expressing her memories and capturing her most profound emotions.
Also created
Designer Chloé
More from Chloé
Edited by Scentsation Editorial
The story behind the bottle.
A pressed linen shirt in a sunlit room, where the scent of fresh flowers and powdery notes mingle softly with the air.
Fig. 01 — Love, Chloé
Where to buy.
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