Eau de Parfum2017
Times Square
Bruno JovanovicThe nose · 57 fragrances · also made Boss The Scent Absolute (2019)Portrait →

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Masque Milano  ·  Sold as unisex

Times Square

The hum and buzz of Times Square at night — where neon lights mingle with floral scents, and the city's constant motion feels like a warm hug.

3.80465 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
woodyfloralvioletpowderyamberfruity
Times Square

How it wears

From community votes · bars are each option's share
LongevityModerate57% say long lasting or eternal
Very weak4%
Weak4%
Moderate35%
Long lasting35%
Eternal21%
SillageStrong56% say strong or enormous
Intimate5%
Moderate39%
Strong45%
Enormous12%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine5%
⚥
Unisex50%
♀
Feminine45%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2017 by Masque Milano and crafted by Bruno Jovanovic, Times Square is an olfactory reflection of its namesake — vibrant, dynamic, and layered with complexity. The fragrance opens with a bright burst of violet and hazelnut, capturing the energy of the city's bustling crowds and street vendors. As it develops, the heart notes of rose, osmanthus, and tuberose add depth and warmth, while styrax and guaiac wood anchor the composition in a woody, powdery base that evokes the enduring spirit of New York.

How to wear it

Apply two sprays to your pulse points for an immediate burst of violet and hazelnut. The fragrance develops over time, so it’s best worn in layers throughout the day to fully experience its complexity.

Fig. 01 — Times Square, Masque Milano

05 · Acquire

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Bruno Jovanovic portrait
03 · The nose

Bruno Jovanovic

Bruno Jovanovic is a renowned star perfumer at Firmenich. Unlike many of his contemporaries, who create at the mercy of fragrance distribution, Bruno Jovanovic has developed a technique highly influenced by perfume classics.

57fragrances

Designer Masque Milano

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Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.80/ 5 · 465 ratings
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