2020
144 Bloom

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Michael Malul London  ·  Sold as feminine

144 Bloom

The quiet confidence of an early morning walk through a fragrant garden, where each step reveals new layers of scent and light.

3.8040 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
floralfreshmuskyfruityrosewhite floral
144 Bloom

How it wears

From community votes · bars are each option's share
LongevityModerate23% say long lasting or eternal
Very weak12%
Weak18%
Moderate47%
Long lasting23%
Eternal0%
SillageModerate6% say strong or enormous
Intimate39%
Moderate56%
Strong6%
Enormous0%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex6%
♀
Feminine94%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2020, 144 Bloom by Michael Malul London is a Floral Fruity fragrance created by perfumers Frank Voelkl and Roger Howell. The composition opens with the bright freshness of pear, apricot, black currant, and raspberry before settling into a heart of peony, lily, rose, and jasmine. The base notes of musk, amber, and sandalwood add warmth and depth, creating a complex yet harmonious blend that captures both the sweetness and the sophistication of floral accords.

How to wear it

Apply this fragrance in thin layers — the fruity top notes are bright but fleeting. The heart and base notes bloom gradually over time, so it’s best to let them develop naturally on your skin.

Fig. 01 — 144 Bloom, Michael Malul London

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
Frank Voelkl portrait
03 · The nose

Frank Voelkl

The precision craftsman

Frank Voelkl is a senior perfumer at Firmenich who has earned a reputation as one of the most technically gifted noses of his generation. Born in Germany and trained in France, he brings Germanic precision to French artistry.

“To me, Santal 33 is my masterpiece on “perfect imperfection.””

Frank Voelkl · CaFleureBon, October 2014
77fragrances
Germannationality

Co-created with Roger Howell

Designer Michael Malul London

More from the house

144 BloomPetit Bouquet
Try it layered

With Michael Malul London Petit Bouquet

Adds citrus, woody and aquatic; shares jasmine and musk.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.80/ 5 · 40 ratings

Respected, if divisive: loved by 35%, disliked or hated by 13%.

Love35%
Like28%
OK25%
Dislike8%
Hate5%
Loading reviews...