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Michael Malul London · Sold as feminine
144 Bloom
The quiet confidence of an early morning walk through a fragrant garden, where each step reveals new layers of scent and light.
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144 BloomHow it wears
From community votes · bars are each option's shareComposition & Character
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2020, 144 Bloom by Michael Malul London is a Floral Fruity fragrance created by perfumers Frank Voelkl and Roger Howell. The composition opens with the bright freshness of pear, apricot, black currant, and raspberry before settling into a heart of peony, lily, rose, and jasmine. The base notes of musk, amber, and sandalwood add warmth and depth, creating a complex yet harmonious blend that captures both the sweetness and the sophistication of floral accords.
Apply this fragrance in thin layers — the fruity top notes are bright but fleeting. The heart and base notes bloom gradually over time, so it’s best to let them develop naturally on your skin.
Fig. 01 — 144 Bloom, Michael Malul London
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Frank Voelkl
The precision craftsmanFrank Voelkl is a senior perfumer at Firmenich who has earned a reputation as one of the most technically gifted noses of his generation. Born in Germany and trained in France, he brings Germanic precision to French artistry.
“To me, Santal 33 is my masterpiece on “perfect imperfection.””
Frank Voelkl · CaFleureBon, October 2014
Co-created with Roger Howell
Designer Michael Malul London
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What people
are saying.
Respected, if divisive: loved by 35%, disliked or hated by 13%.































