2024
New Journalist
Alexandra MonetThe nose · 28 fragrances · also made Coeur Fou (2024)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Michael Malul London  ·  Sold as masculine

New Journalist

The quiet intensity of an office desk — the crisp blend of fresh citrus and subtle floral notes, where the scent of a new day’s work meets the warmth of polished woods.

4.2450 ratingsWarmly received so far
Scent fingerprintAll 10 accords ↓
citruswoodyfloralaromaticfruityaquatic
New Journalist

How it wears

From community votes · bars are each option's share
LongevityModerate19% say long lasting or eternal
Very weak9%
Weak0%
Moderate72%
Long lasting16%
Eternal3%
SillageModerate10% say strong or enormous
Intimate39%
Moderate52%
Strong7%
Enormous3%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine91%
⚥
Unisex6%
♀
Feminine3%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

New Journalist by Michael Malul London, launched in 2024 and crafted by perfumer Alexandra Monet, is an Oriental fragrance that captures the essence of modern masculinity. The composition begins with a bright citrus-aromatic opening of apple leaf, mandarin, and lemon, which cuts through with freshness and vibrancy. As it evolves, floral notes like lotus and geranium add softness, while blue lavender brings a calming herbal touch. The base is grounded by sandalwood, vetiver, and amber, creating a warm, woody foundation that feels both modern and lasting.

How to wear it

One to two sprays are sufficient for this fragrance. The bright top notes fade within a couple of hours but leave room for the warm woodsy base to shine throughout the day. It's best suited for daytime wear, where its fresh and calming qualities can complement any professional setting.

Fig. 01 — New Journalist, Michael Malul London

05 · Acquire

Where to buy.

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Alexandra Monet portrait
03 · The nose

Alexandra Monet

A globetrotter's sense of balance

Alexandra Monet is a Paris-born perfumer with over fifteen years in the fragrance industry, who discovered her passion for scent at thirteen and trained at ISIPCA under Françoise Caron.

28fragrances
Frenchnationality

Designer Michael Malul London

More from the house

New JournalistPetit Bouquet
Try it layered

With Michael Malul London Petit Bouquet

Adds musky, white floral and rose; shares five accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.24/ 5 · 50 ratings

Warmly received so far: loved by 54%, disliked or hated by 8%.

Love54%
Like28%
OK10%
Dislike4%
Hate4%
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