Mmmm...
“Mmmm”
The Quick Read
Respected, if divisive — a powdery, sponsored composition with a sweet undertone. Voted best for year-round wear — and genuinely unisex.
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Launched in 2016 by Juliette Has A Gun, Mmmm... is a unisex fragrance that captures the essence of romantic indulgence. The composition opens with fruity raspberry and geranium before leading into a heart filled with white florals like tuberose, jasmine sambac, and orange blossom. This floral bouquet then settles into a base of vanilla, caramel, and woody notes such as sandalwood and patchouli. Mmmm... is frequently described by reviewers as a lighter, more wearable alternative to Dior Hypnotic Poison, often recommended as a safe blind-buy for that reason. However, the performance can be hit or miss, with some finding the vanilla-caramel base long-lasting and opulent, while others report it fading within 30 minutes.
Composition & Character
Notes Pyramid
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply two sprays to your pulse points. The fruity and floral top notes will be prominent for about an hour before fading into the rich vanilla-caramel base. If you want it to last longer, layer it over a moisturizer or use it after a hot shower when your skin is still warm.
Romano Ricci
Founding perfumer · 25 fragrances
Designer Juliette Has A Gun
More from Juliette Has A Gun
Edited by Scentsation Editorial
The story behind the bottle.
The warm embrace of a cozy evening, where the air is filled with the scent of sweet florals and soft vanilla.
Fig. 01 — Mmmm..., Juliette Has A Gun
Where to buy.
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