Eau de Toilette2015

BergamotOpens with

PeonyHeart

AmbroxanDries down to

Alberto MorillasThe nose · 479 fragrances · also made Valentino Uomo Intense 2021 (2021)Portrait →

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Moschino · Sold as feminine

Fresh Couture

Name: Moschino Fresh Couture
Brand: Moschino
Rating: 3.44 (2639 reviews)

The crispness of a designer dress paired with the subtle warmth of a cozy cashmere scarf on an autumn evening.

3.442,639 ratingsA polarising scent

Scent fingerprintAll 10 accords ↓

citrusfloralfruityfreshwoodysweet

Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.

Fresh CoutureMid-range · $40–100

How it wears

From community votes · bars are each option's share

LongevityModerate16% say long lasting or eternal

Very weak9%

Weak25%

Moderate50%

Long lasting12%

Eternal4%

SillageModerate24% say strong or enormous

Intimate28%

Moderate48%

Strong14%

Enormous10%

Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

91%

77%

66%

52%

52%

50%

45%

44%

42%

42%

When to Wear

🌸

Spring

☀️

Summer

🍂

Fall

❄️

Winter

🌤️

Day

🌙

Night

Who Wears It

♂

Masculine3%

⚥

Unisex37%

♀

Feminine61%

04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2015 by Moschino, Fresh Couture is a Floral Fruity fragrance created by the renowned perfumer Alberto Morillas. The composition opens with bright citrus notes of bergamot and mandarin orange, which give way to a heart of ylang-ylang, peony, and raspberry, creating an effervescent yet sophisticated bouquet. The base notes of osmanthus, ambroxan, woods, and patchouli add depth and warmth, grounding the fresh top notes with a touch of sensuality. Fresh Couture captures the essence of modern elegance, blending contemporary vibrancy with lasting sophistication.

How to wear it

This EDT has a bright opening that fades within two hours, so aim for a heavier initial spritz. The woody and spicy base notes develop slowly but last through the day, making it ideal for daytime wear where its fresh floral character can shine.

Fig. 01 — Fresh Couture, Moschino

05 · Acquire

Where to buy.

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03 · The nose

Alberto Morillas

The invisible architect

Alberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.

“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025

479fragrances

1950born

Swissnationality