New Look 1947
“New Look 1947 by Dior is a Oriental Floral fragrance for women and men”
The Quick Read
Well loved by wearers — a white floral, yellow floral composition with a amber undertone. Voted best for spring and fall wear — and genuinely unisex.
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Launched in 2018 by François Demachy, New Look 1947 by Dior captures the essence of Christian Dior’s iconic fashion aesthetic from 1947. This fragrance opens with pink pepper, adding a spicy kick to an otherwise floral composition. The heart is dominated by white and yellow florals like ylang-ylang, jasmine, gardenia, tuberose, and rose, creating a lush bouquet that feels both classic and modern. The base notes of benzoin and vanilla provide warmth and comfort, rounding out the composition with a sense of lasting elegance.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply this fragrance in light layers — the pink pepper top note is bright but fleeting. The floral heart will emerge within minutes, and the warm vanilla base will linger for hours. It's best suited for daytime wear when you want a scent that evolves gently throughout the day.
François Demachy
Founding perfumer · 238 fragrances · b. 1949 · French
“I grew up in Grasse. The raw materials of perfumery are my mother tongue.”
François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood. Before joining Dior in 2006, he spent two decades at Chanel. At Dior, Demachy has reimagined the house's olfactory heritage while pushing it forward, creating Sauvage (now the world's best-selling men's fragrance), Miss Dior Blooming Bouquet, and the prestigious La Collection Privée series.
Also created
Designer Dior
More from Dior
Edited by Scentsation Editorial
The story behind the bottle.
The moment when a woman steps into her favorite dress, where every petal and spice note blends seamlessly to create an aura of confidence and grace.
Fig. 01 — New Look 1947, Dior
Where to buy.
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