StrawberryOpens with
Apple BlossomHeart
SugarDries down to
Gabriela ChelariuThe nose · 44 fragrances · also made West Loop (2023)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Phlur · Sold as feminine
Strawberry Letter
The moment you step into a cozy bakery where the scent of fresh strawberries and warm pastries fills the air, blending sweetness with earthy undertones.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Strawberry LetterMid-range · $40–100
36%Similar accords, often for lessPure Seduction Daydream · Victoria's SecretBudget tier, under $40 · shares plum and sugar8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
The story behind the bottle.
Strawberry Letter by Phlur was launched in 2024 and crafted by Gabriela Chelariu, who has brought to life a composition that dances between fruity freshness and warm earthiness. The fragrance opens with the vibrant sweetness of strawberries, plums, and cassis, creating an immediate sense of indulgence. This playful top layer gives way to floral notes like apple blossom and red poppy, which add a delicate touch before settling into a base of amber, tonka bean, and earthy musk. The result is a scent that feels both familiar and inviting, making it perfect for those who appreciate the depth of sweet fruits balanced by rich, warm tones.
Apply Strawberry Letter in light layers — the fruity top notes are bright but fleeting. Allow it to settle for about 15 minutes before reapplying if you want more longevity. This fragrance is best enjoyed close to skin rather than across a room, so focus on pulse points and let it develop naturally.
Fig. 01 — Strawberry Letter, Phlur
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Gabriela Chelariu
Romanian seasons, bottledGabriela Chelariu is a perfumer at Firmenich who grew up in a small town in Romania, where the changing seasons — melting snow, blooming linden flowers, her mother's cold-weather scent — shaped her earliest olfactive memories.
Designer Phlur
More from the house · United States
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Matched by accords and notes. Sample first, then decide.
The originalStrawberry LetterPhlur · Mid-range · $40–100Victoria's Secret · 2024Pure Seduction DaydreamShares Plum and Sugarunder $40★ 4.41 (117)37%Match
Victoria's Secret · 2017Love Spell Lace MistShares Plum and Sugarunder $40★ 4.00 (88)39%Match
Victoria's Secret · 2018Afterparty AngelShares Plum and Amberunder $40★ 3.88 (17)37%Match
Victoria's SecretPink Candy Hair and Body MistShares Strawberry and Sugarunder $40★ 4.50 (8)
With Les Liquides Imaginaires Peau de Bete
Adds woody, musky and animalic; shares one accord.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 29%, disliked or hated by 17%.