Primrose & Rye
“Primrose & Rye by Jo Malone London is a fragrance for women and men”
The Quick Read
Well loved by wearers — a vanilla, sponsored composition with a aromatic undertone. Voted best for spring and fall wear — and genuinely unisex.
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Launched in 2018 by Jo Malone London and crafted by perfumer Mathilde Bijaoui, Primrose & Rye is a fragrance that captures the essence of sun-drenched English fields. The composition opens with vibrant primroses and mimosa, evoking the warmth of late summer afternoons. This sunny bouquet is complemented by rich notes of corn and coconut, creating an addictive base of rye and vanilla that adds depth and smokiness. The result is a scent that feels both fresh and comforting, like walking through fields dotted with golden flowers.
Composition & Character
How It Wears
Application Tips
This fragrance blooms best close to skin, so apply one or two sprays directly onto pulse points. The aromatic opening notes are bright but fade within an hour, allowing the warm base of vanilla and rye to shine through the rest of the day.
Mathilde Bijaoui
Founding perfumer · 73 fragrances
Designer Jo Malone London
More from Jo Malone London
Edited by Scentsation Editorial
The story behind the bottle.
The moment you step outside on a warm summer day, where the air is filled with the scent of blooming primroses and the earthy aroma of rye.
Fig. 01 — Primrose & Rye, Jo Malone London
Where to buy.
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