Pure DKNY Verbena
“Pure DKNY Verbena by Donna Karan is a Floral Green fragrance for women”
The Quick Read
Respected, if divisive — a aromatic, citrus composition with a fresh spicy undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2011 by Donna Karan, Pure DKNY Verbena is crafted by perfumer Clément Gavarry to embody the essence of freshness and vibrancy. The fragrance opens with lemon verbena, a bright and invigorating note that sets the tone for the entire composition. As it evolves, basil adds a fresh spicy edge, while honeysuckle and peony introduce soft floral nuances. The heart is complemented by jasmine, bringing depth and warmth, while seaweed and vetiver ground the scent with earthy undertones. Amber rounds out the base, providing a subtle sweetness that lingers without overpowering.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply two sprays to your pulse points for optimal longevity. The citrus opening is bright but fades quickly, so rely on the vetiver and amber base notes to maintain its presence throughout the day.
Clément Gavarry
Founding perfumer · 55 fragrances

Designer Donna Karan
More from Donna Karan
Edited by Scentsation Editorial
The story behind the bottle.
The crispness of a summer morning as you step outside, where lemon verbena and basil create a refreshing aura that carries through the day.
Fig. 01 — Pure DKNY Verbena, Donna Karan
Where to buy.
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