Wild Bluebell (2020) — view 1
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Jo Malone London

Wild Bluebell (2020)

Wild Bluebell (2020) by Jo Malone London is a Floral fragrance for women and men

The Quick Read

Respected, if divisive — a white floral, sponsored composition with a rose undertone. Voted best for spring and summer wear — and genuinely unisex.

springtime freshnessenveloping warmthsoft floralgreen notesday to night
3.9· 98 Ratings
Created byChristine Nagel
Sample this fragrance
Longevity
8.2
Sillage
6.5
Best Time
🌙Night67%
Seasons
🍂 ❄️Fall/Winter
The Story

Wild Bluebell (2020) by Jo Malone London is a Floral fragrance for women and men, launched in 2020 with perfumer Christine Nagel at the helm. This composition opens with the delicate and fresh scent of bluebells, mingling seamlessly with lily-of-the-valley and jasmine to create an ethereal floral bouquet. Clove and rose hip add a warm spicy contrast, while musk and white amber provide a powdery and musky base that grounds the fragrance. The result is a captivating blend that captures the essence of spring's delicate beauty.

Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

Masculine5%
Unisex10%
Feminine85%
Performance

How It Wears

Longevity
Very Weak6.9k
Weak16.0k
Moderate12.2k
Long2.2k
Eternal800
Sillage
Intimate16.0k
Moderate7.7k
Strong1.1k
Enormous480

Application Tips

For optimal wear, apply Wild Bluebell to pulse points for a subtle yet long-lasting effect. The fresh top notes will fade within an hour, but the powdery musk base will linger throughout the day.

03 · The Nose

Christine Nagel

Founding perfumer · 168 fragrances · b. 1959 · Swiss

Christine Nagel portrait
I think of fragrance as fabric — it should drape beautifully around whoever wears it.

Christine Nagel is the in-house perfumer at Hermès, succeeding the legendary Jean-Claude Ellena in 2016. A graduate of ISIPCA and trained at Charabot in Grasse, she brings decades of experience to one of perfumery's most prestigious creative positions. Nagel's work for Hermès — including Twilly, Terre d'Hermès Eau Intense Vétiver, and the Jardin series — continues the house's tradition of understated elegance while introducing her own luminous, textured sensibility. She has also created masterpieces for Jo Malone, Narciso Rodriguez, and Valentino.

Also created

Designer Jo Malone London

More from Jo Malone London

04 · Dossier

Edited by Scentsation Editorial

The story behind the bottle.

The moment you step into a garden where bluebells carpet the ground and lily-of-the-valley blooms, surrounded by the subtle warmth of a late afternoon sun.

Fig. 01 — Wild Bluebell (2020), Jo Malone London

05 · Acquire

Where to buy.

Try before you commit

Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample

06 · The Room

What people
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Wild Bluebell (2020) by Jo Malone London | Scentsation