2019
White Soho
Jérôme EpinetteThe nose · 236 fragrances · also made Bal d'Afrique Absolu (2025)Portrait →

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Zara  ·  Sold as masculine

White Soho

A cozy corner in an upscale city apartment, where the soft glow of ambient lighting highlights the subtle notes of musk and wood.

4.66140 ratingsWell loved by wearers
Scent fingerprint
iriswoodymuskypowderyfloralearthy
White SohoBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityModerate39% say long lasting or eternal
Very weak10%
Weak16%
Moderate35%
Long lasting31%
Eternal8%
SillageModerate33% say strong or enormous
Intimate21%
Moderate46%
Strong16%
Enormous18%
Scent Profile

Composition & Character

Notes Pyramid

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine37%
⚥
Unisex58%
♀
Feminine4%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2019 by Zara and crafted by perfumer Jérôme Epinette, White Soho is an Oriental Woody fragrance that seamlessly blends modern elegance with a subtle sophistication. The composition opens with the musky charm of Ambrette, giving way to the rich earthiness of Orris Root at its heart before settling into a base of White Woods. This fragrance encapsulates the quiet confidence and refined atmosphere of a contemporary urban environment.

How to wear it

Apply two sprays to your pulse points for a balanced wear. The Ambrette note at the top is delicate but distinctive, so it’s best to let it settle before heading out. This fragrance reads better close to skin rather than across a room, making it perfect for intimate settings or quiet evenings.

Fig. 01 — White Soho, Zara

05 · Acquire

Where to buy.

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Jérôme Epinette portrait
03 · The nose

Jérôme Epinette

The hand behind Byredo

Jérôme Epinette is a French perfumer born and raised in Burgundy who earned a Master's degree in Biochemistry before training at the Grasse Institute of Perfumery.

236fragrances
Frenchnationality

Designer Zara

More from the house

White SohoThe Grudge
Try it layered

With BeauFort London The Grudge

Adds amber, mossy and warm spicy; shares three accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.66/ 5 · 140 ratings

Well loved by wearers: loved by 74%, disliked or hated by 4%.

Love74%
Like22%
OK1%
Dislike4%
Hate0%
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