Eau de Parfum2025
Fashionably London Elixir
Jo MaloneThe nose · 94 fragrances · also made Vetiver Pamplemousse Elixir (2025)Portrait →

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Zara  ·  Sold as unisex

Fashionably London Elixir

A quiet moment before an important meeting, where the crispness of bergamot transitions into the enveloping warmth of peony and musk.

4.40412 ratingsWell loved by wearers
Scent fingerprint
rosefloralmuskyfreshcitruspowdery
Fashionably London ElixirBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityLong lasting86% say long lasting or eternal
Very weak1%
Weak1%
Moderate13%
Long lasting59%
Eternal27%
SillageStrong82% say strong or enormous
Intimate2%
Moderate16%
Strong61%
Enormous21%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine9%
⚥
Unisex51%
♀
Feminine41%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Fashionably London Elixir, launched in 2025 by Zara and crafted by the renowned perfumer Jo Malone CBE, is a sophisticated floral fragrance that marries modern elegance with classic charm. The composition opens with a fresh burst of bergamot, which quickly gives way to the velvety blossoms of rose and peony. These floral notes are enveloped in a musky base, creating a harmonious balance between freshness and depth.

How to wear it

For a balanced wear, apply two sprays to pulse points. The fresh top note of bergamot fades within an hour, so reapply if you want it to linger longer. The base notes of musk ensure that the fragrance remains subtle yet noticeable throughout the day.

Fig. 01 — Fashionably London Elixir, Zara

05 · Acquire

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JM
03 · The nose

Jo Malone

The art of scent layering

Jo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance.

“I don't have a single qualification.”

Jo Malone · Management Today; Jo Malone: My Story (2016)
94fragrances
1963born
Britishnationality

The Fashionably London line

2 fragrances, compared side by side

Designer Zara

More from the house

Fashionably London ElixirVirago
Try it layered

With Boadicea the Victorious Virago

Adds white floral, amber and vanilla; shares rose and musk.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.40/ 5 · 412 ratings

Well loved by wearers: loved by 60%, disliked or hated by 6%.

Love60%
Like27%
OK8%
Dislike5%
Hate1%
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