Eau de Parfum2006
London

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Burberry  ·  Sold as feminine

London

The moment you step into a bustling London department store, where the crisp autumn air is infused with the scent of fresh florals and warm spices.

4.009,106 ratingsWell loved by wearers
Scent fingerprint
white floralcitrusfruityfloralrosesweet
LondonPremium · $100–250
48%Similar accords, often for lessSecret · RasasiBudget tier, under $40 · shares 6 of its 14 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityLong lasting53% say long lasting or eternal
Very weak3%
Weak8%
Moderate37%
Long lasting42%
Eternal11%
SillageModerate46% say strong or enormous
Intimate8%
Moderate45%
Strong37%
Enormous9%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex7%
♀
Feminine92%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

London by Burberry was launched in 2006, created by Dominique Ropion and Jean-Marc Chaillan, blending the essence of British elegance with a vibrant floral bouquet. The fragrance opens with citrusy notes from tangerine and clementine, followed by the sweet and delicate rose and jasmine. A heart of honeysuckle and tiare flower adds an enchanting sweetness, while peony brings a touch of sophistication. The base notes of musk, sandalwood, and patchouli ground the composition with warmth and depth.

Within enthusiast circles, London is often nicknamed 'Christmas in a bottle,' treated as an unofficial marker for the start of autumn/winter fragrance season. This vibrant floral scent captures the essence of a classic British afternoon, where the crisp air meets sweet florals.

How to wear it

London's citrusy opening notes are bright but fleeting, so apply two sprays to ensure the sweet floral heart and warm base linger throughout the day. This fragrance reads best close to skin rather than projecting into a room.

Fig. 01 — London, Burberry

05 · Acquire

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Dominique Ropion portrait
03 · The nose

Dominique Ropion

The master of power and poetry

Dominique Ropion is one of the great perfumers of the modern era — a creator whose work bridges the gap between technical mastery and pure artistic expression.

“I had the idea of adding an exceptional quantity of Turkish rose.”

Dominique Ropion · Frédéric Malle / Nose interview
344fragrances
1955born
Frenchnationality

Co-created with Jean-Marc Chaillan

The London line

2 fragrances, compared side by side

Designer Burberry

More from the house · United Kingdom

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
LondonFever pour Homme
Try it layered

With Celine Fever pour Homme

Adds woody, aromatic and warm spicy; shares rose and sandalwood and 2 more notes.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.00/ 5 · 9,106 ratings

Well loved by wearers: loved by 35%, disliked or hated by 14%.

Love35%
Like45%
OK6%
Dislike13%
Hate1%
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