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Burberry · Sold as feminine
London
The moment you step into a bustling London department store, where the crisp autumn air is infused with the scent of fresh florals and warm spices.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
LondonPremium · $100–250
48%Similar accords, often for lessSecret · RasasiBudget tier, under $40 · shares 6 of its 14 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
The story behind the bottle.
London by Burberry was launched in 2006, created by Dominique Ropion and Jean-Marc Chaillan, blending the essence of British elegance with a vibrant floral bouquet. The fragrance opens with citrusy notes from tangerine and clementine, followed by the sweet and delicate rose and jasmine. A heart of honeysuckle and tiare flower adds an enchanting sweetness, while peony brings a touch of sophistication. The base notes of musk, sandalwood, and patchouli ground the composition with warmth and depth.
Within enthusiast circles, London is often nicknamed 'Christmas in a bottle,' treated as an unofficial marker for the start of autumn/winter fragrance season. This vibrant floral scent captures the essence of a classic British afternoon, where the crisp air meets sweet florals.
London's citrusy opening notes are bright but fleeting, so apply two sprays to ensure the sweet floral heart and warm base linger throughout the day. This fragrance reads best close to skin rather than projecting into a room.
Fig. 01 — London, Burberry
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Dominique Ropion
The master of power and poetryDominique Ropion is one of the great perfumers of the modern era — a creator whose work bridges the gap between technical mastery and pure artistic expression.
“I had the idea of adding an exceptional quantity of Turkish rose.”
Dominique Ropion · Frédéric Malle / Nose interview
Co-created with Jean-Marc Chaillan
The London line
2 fragrances, compared side by side
Designer Burberry
More from the house · United Kingdom
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalLondonBurberry · Premium · $100–250
RasasiSecretShares 6 of its 14 notesunder $40★ 3.92 (191)48%Match
Kenzo · 2017Jeu d Amour FelinShares 5 of its 8 notes$40–100★ 3.70 (145)

With Celine Fever pour Homme
Adds woody, aromatic and warm spicy; shares rose and sandalwood and 2 more notes.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 35%, disliked or hated by 14%.































