Eau de Parfum2004
Pure Poison

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Dior  ·  Sold as feminine

Pure Poison

The subtle confidence of stepping out for an important meeting, where the scent whispers elegance without shouting it from across the room.

4.0417,806 ratingsWell loved by wearers
Scent fingerprint
white floralcitruswoodypowderyanimalic
Pure PoisonPremium · $100–250
49%Similar accords, often for lessL'Amour · LaliqueMid-range tier, $40–100 · shares 5 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityLong lasting56% say long lasting or eternal
Very weak3%
Weak7%
Moderate33%
Long lasting41%
Eternal16%
SillageModerate48% say strong or enormous
Intimate10%
Moderate42%
Strong35%
Enormous14%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex5%
♀
Feminine94%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Pure Poison by Dior, launched in 2004, is a floral fragrance crafted by Carlos Benaïm, Dominique Ropion, and Olivier Polge. It is praised for its bright, clean white-floral notes of jasmine and orange blossom, which read as both elegant and sexy. This scent stands out as the softest entry in Dior's Poison line, offering a more wearable alternative to the original 1980s powerhouse. The composition opens with citrusy freshness from bergamot and Sicilian mandarin before transitioning into a heart of jasmine and gardenia, ultimately settling into a base of white amber, cedar, sandalwood, and musk that adds warmth and sensuality.

How to wear it

One or two sprays are sufficient — the citrus top notes provide a bright opening that fades gracefully into the warm, powdery base. This fragrance is best suited for daytime wear when you want to make a subtle yet memorable impression.

Fig. 01 — Pure Poison, Dior

05 · Acquire

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Carlos Benaïm portrait
03 · The nose

Carlos Benaïm

The quiet genius

Carlos Benaïm is a master perfumer at IFF whose name may not be widely recognized outside the industry, yet his creations have shaped the olfactory landscape of the past four decades.

“Perfumers always strive to create a scent that will have long lasting appeal but we never fully know in advance.”

Carlos Benaïm · The Candy Perfume Boy, April 2015
189fragrances
1949born
Moroccan-Frenchnationality

Co-created with Dominique Ropion and Olivier Polge

The Pure Poison line

2 fragrances, compared side by side

Designer Dior

More from the house · founded 1947 · France

Pure PoisonTendre Poison Parfum
Try it layered

With Dior Tendre Poison Parfum

Adds vanilla, floral and green; shares bergamot and orange and 1 more note.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.04/ 5 · 17,806 ratings

Well loved by wearers: loved by 42%, disliked or hated by 16%.

Love42%
Like37%
OK6%
Dislike15%
Hate1%
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