BergamotOpens with
GardeniaHeart
SandalwoodDries down to
Frank VoelklThe nose · 77 fragrances · also made Florentine Iris (2012)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Phlur · Sold as unisex
Phloria
The crisp morning air mixed with the first rays of sunlight on a freshly bloomed garden.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
PhloriaMid-range · $40–100
64%Similar accords, often for lessSolar S · ZaraBudget tier, under $40 · all 3 of its listed notes are in this one8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2022 by Phlur and crafted by Frank Voelkl, Phloria is a floral fragrance that oscillates between the brightness of citrus and the warmth of woods. The top note of bergamot introduces a fresh, zesty energy, while the heart notes of gardenia and jasmine create a delicate balance with solar accords, bringing an ethereal glow to the composition. The base note of sandalwood adds depth and comfort, grounding the scent in a subtle yet enduring warmth.
Apply Phloria in layers for maximum impact — the bergamot top note fades quickly, but the floral heart and woody base linger close to the skin. Ideal for daytime wear when you want something fresh yet comforting.
Fig. 01 — Phloria, Phlur
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.
Frank Voelkl
The precision craftsmanFrank Voelkl is a senior perfumer at Firmenich who has earned a reputation as one of the most technically gifted noses of his generation. Born in Germany and trained in France, he brings Germanic precision to French artistry.
“To me, Santal 33 is my masterpiece on “perfect imperfection.””
Frank Voelkl · CaFleureBon, October 2014
Designer Phlur
More from the house · United States
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalPhloriaPhlur · Mid-range · $40–100Zara · 2018Solar SAll 3 of its listed notes are in this oneunder $40★ 3.95 (19)52%Match
Victoria's Secret · 2024Rodeo NightsShares 4 of its 7 notesunder $40★ 4.31 (13)
With Salvatore Ferragamo Ferragamo
Adds aromatic, ozonic and musky; shares bergamot.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 21%, disliked or hated by 14%.