BergamotOpens with
RoseHeart
MuskDries down toWill you like it? Mark a few fragrances you own or love and we'll tell you.
Zara · Sold as unisex
Fashionably London
The quiet confidence of a city morning as you step out into the crisp air, where bergamot and rose blend seamlessly with the subtle comfort of musk.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
Fashionably LondonBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Launched in 2021, Fashionably London by Zara is a fragrance crafted by the renowned perfumer Jo Malone. It opens with the bright zest of bergamot before diving into the heart of rose, which gives way to a musky base that adds warmth and depth. This composition captures the essence of modern elegance, balancing fresh citrus notes with floral richness and subtle powdery undertones.
Fashionably London has a strong presence from its top notes to its base. Apply one generous spritz in the morning for a scent that evolves throughout the day — the fresh citrus notes will give way to the floral heart, leaving you enveloped by a powdery musk as the evening approaches.
Fig. 01 — Fashionably London, Zara
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Jo Malone
The art of scent layeringJo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance.
“I don't have a single qualification.”
Jo Malone · Management Today; Jo Malone: My Story (2016)
The Fashionably London line
2 fragrances, compared side by side
Designer Zara
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What people
are saying.
Respected, if divisive: loved by 38%, disliked or hated by 14%.