Ali's story
The story
He studied at the Sorbonne in Paris, and with the help of perfumer Jean-Claude Astier founded the brand A J Arabia in 2008, later renamed Widian as its ambitions grew international.
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Ali
Aljaberi
Ali Aljaberi, based in Abu Dhabi, grew up around his family's fragrance boutique, opened in 1982.
- Earliest in our catalog
- VII, 2014
- In our catalog
- 16 fragrances
The career
Their best-known launches in our catalog, by how many people have rated them.2014–2024, in bottles
2014IIWIDIAN
2014IWIDIAN
2015IVWIDIAN
2015VWIDIAN
2015IIIWIDIAN
2016Gold IWIDIAN
2018HiliWIDIAN
2019Rose Arabia AlmondWIDIANLaunches per year, 2014–2024Peak: 3 in 2014
20142024
In their own words
How Ali works
The paletteThe notes that turn up most often across 16 fragrances
Start here
Six to smell first
See all 16 fragrances →Ranked by how many people have rated them
Discover
Artists in Conversation
The composer of light
Francis Kurkdjian
Radiant luminosity and ethereal transparency. Kurkdjian's fragrances glow — they possess an inner light that makes them feel both airy and profound. His palette favors ambroxan, saffron, and delicate florals, composed with a musician's instinct for harmony.
234 creations
The architect of Chanel
Jacques Polge
Refined elegance and measured sophistication. Polge's compositions for Chanel embodied the house's aesthetic — never too much, never too little, always precisely right. His fragrances have the quiet authority of impeccable tailoring.
76 creations
The dynasty continues
Olivier Creed
Noble materials and classical structure. Creed fragrances are built around the finest natural ingredients — ambergris, royal water, hand-selected musks — composed in the traditional infusion method that has defined the house for centuries.
54 creations
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