The story
He studied at UCLA, ArtCenter College of Design in Pasadena, and Nationale des Fabricants de Produits Aromatiques in Grasse, working as a creative director, product designer, and window-display artist for brands like Van Cleef & Arpels before launching Heretic Parfum in 2015, known for naturally-derived ingredients and provocatively named candles created with Gwyneth Paltrow's Goop.








