Douglas Little

Douglas Little, the only child of professional photographers, developed his fragrance sense as a child through a game with his mother identifying plants by scent. He studied at UCLA, ArtCenter College of Design in Pasadena, and Nationale des Fabricants de Produits Aromatiques in Grasse, working as a creative director, product designer, and window-display artist for brands like Van Cleef & Arpels before launching Heretic Parfum in 2015, known for naturally-derived ingredients and provocatively named candles created with Gwyneth Paltrow's Goop.