Frida's story
The story
During her tenure she oversaw Gucci's fragrance Flora by Gucci, built around the house's flora motif that became central to her design direction until she left in 2015.
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Frida
Giannini
Frida Giannini, born January 7, 1972, in Rome, studied fashion design at Rome's Fashion Academy and joined Fendi in 1997 before moving to Gucci in 2002, becoming Creative Director of the entire house in 2006.
- Earliest in our catalog
- Flora by Gucci Eau de Parfum, 2010
- In our catalog
- 1 fragrances
Known for
Flora by Gucci Eau de Parfum
Flora by Gucci Eau de ParfumDiscover
Artists in Conversation
The composer of light
Francis Kurkdjian
Radiant luminosity and ethereal transparency. Kurkdjian's fragrances glow — they possess an inner light that makes them feel both airy and profound. His palette favors ambroxan, saffron, and delicate florals, composed with a musician's instinct for harmony.
234 creations
The architect of Chanel
Jacques Polge
Refined elegance and measured sophistication. Polge's compositions for Chanel embodied the house's aesthetic — never too much, never too little, always precisely right. His fragrances have the quiet authority of impeccable tailoring.
76 creations
The dynasty continues
Olivier Creed
Noble materials and classical structure. Creed fragrances are built around the finest natural ingredients — ambergris, royal water, hand-selected musks — composed in the traditional infusion method that has defined the house for centuries.
54 creations
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