AldehydesOpens with
OlibanumHeart
MuskDries down to
Daniela AndrierThe nose · 122 fragrances · also made Prada L'Homme Intense (2017)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
27 87 · Sold as unisex
#Hashtag
The hiss of an espresso machine two seconds before the cup arrives, capturing the essence of a vibrant city morning.
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#HashtagHow it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
#Hashtag by 27 87 is a composition that captures the essence of modernity with its aldehydic and woody accords. Launched in 2016 and created by Daniela Andrier, this fragrance opens with a vibrant blend of aldehydes and violet leaf before evolving into a heart of iris and olibanum. The base notes of musk and cedar provide a warm, powdery finish that lingers on the skin. This scent is emblematic of 27 87’s mission to infuse traditional perfumery with contemporary flair, combining high-quality ingredients and craftsmanship with the lifestyle of today's generation.
#Hashtag has moderate longevity and sillage, so a light application is recommended to allow the fragrance to develop naturally. Two sprays will suffice for daytime wear, as it reads best close to skin rather than filling a room. This composition works well in cooler weather when its powdery warmth adds depth.
Fig. 01 — #Hashtag, 27 87
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Daniela Andrier
Givenchy's guiding handDaniela Andrier is a master perfumer at Givaudan and the creative intelligence behind many of Prada's most distinctive fragrances, including Prada Amber and Infusion d'Iris.
“I like weaving memories through perfume, the past, the present and the future.”
Daniela Andrier · Nose Paris interview (undated)
Designer 27 87
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