WatermelonOpens with
LotusHeart
MuskDries down toWill you like it? Mark a few fragrances you own or love and we'll tell you.
Ajmal · Sold as masculine
Blu
The quiet confidence of an early morning walk by the sea, where fresh watermelon and bergamot give way to soft florals and warm woods as the day progresses.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
BluBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Launched in 2013 by Ajmal, Blu is a Floral Aquatic fragrance for men that marries the freshness of watermelon and bergamot with powdery musk and woody notes. The composition opens with vibrant watermelon and lavender, creating a crisp and refreshing start before transitioning into a heart of lotus and jasmine. The base of sandalwood and amber provides warmth and depth, grounding the aquatic top notes in a sophisticated way.
Blu is best applied in light sprays — the citrus and aquatic top notes are bright but fleeting. The powdery musk and woody base notes will carry you through the day, so a lighter application allows these notes to emerge naturally over time.
Fig. 01 — Blu, Ajmal
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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The Blu line
3 fragrances, compared side by side
Designer Ajmal
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What people
are saying.
Respected, if divisive: loved by 35%, disliked or hated by 11%.