2006
Blue Charm
Karine Dubreuil-SereniThe nose · 54 fragrances · also made Gucci Pour Homme II (2007)Portrait →

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Azzaro  ·  Sold as feminine

Blue Charm

A midday stroll through a fragrant garden — where the sun filters through blossoming trees, casting dappled light on soft petals and ripe fruit.

3.98120 ratingsRespected, if divisive
Scent fingerprint
floralfreshfruitypowderywhite floral
Blue CharmMid-range · $40–100

How it wears

From community votes · bars are each option's share
LongevityWeak22% say long lasting or eternal
Very weak9%
Weak44%
Moderate25%
Long lasting6%
Eternal16%
SillageModerate36% say strong or enormous
Intimate31%
Moderate33%
Strong10%
Enormous26%
Scent Profile

Composition & Character

Notes Pyramid

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine10%
⚥
Unisex10%
♀
Feminine80%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Blue Charm by Azzaro was launched in 2006 and is the creation of perfumer Karine Dubreuil-Sereni. This floral green fragrance for women opens with a bright burst of cherry blossom and white peach, bringing an immediate freshness that feels like spring. The heart notes of lotus, lilac, and lily add layers of delicate sweetness, while the base of white musk, cedar, and white amber provide a powdery warmth that rounds out the composition. Blue Charm captures the essence of Mediterranean luxury with its blend of floral and fruity elements, evoking a sense of elegance and sensuality.

How to wear it

Apply this fragrance in light layers, as it blooms gradually. The top notes are fleeting but vibrant, so a few sprays will ensure they linger just enough to make way for the heart and base notes. This scent is best suited for daytime wear when its fresh and fruity character can shine without overpowering.

Fig. 01 — Blue Charm, Azzaro

05 · Acquire

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Karine Dubreuil-Sereni portrait
03 · The nose

Karine Dubreuil-Sereni

Grasse's jasmine, in every composition

Karine Dubreuil-Sereni was born and raised in Grasse, surrounded by jasmine, orange blossom, mimosa, rose, and iris, and trained at Roure Bertrand Dupont, now Givaudan.

54fragrances
Frenchnationality

Designer Azzaro

More from the house · Italy

Blue CharmMusc Invisible
Try it layered

With Juliette Has A Gun Musc Invisible

Adds musky and animalic; shares white musk.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.98/ 5 · 120 ratings

Respected, if divisive: loved by 31%, disliked or hated by 16%.

Love31%
Like53%
OK1%
Dislike16%
Hate0%
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