2012
754
Francis KurkdjianThe nose · 234 fragrances · also made Rouge Trafalgar Esprit De Parfum (2024)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Maison Francis Kurkdjian  ·  Sold as unisex

754

The crispness of a freshly pressed blouse in an office setting, just as the sun filters through the windows.

4.04201 ratingsWell loved by wearers
Scent fingerprintAll 10 accords ↓
floralwhite floralcitrusmuskyfreshpowdery
754Luxury · $250+
50%Similar accords, often for lessDior Addict Eau Fraiche 2014 · DiorPremium tier, $100–250 · shares lily-of-the-valley, freesia and white musk8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate35% say long lasting or eternal
Very weak14%
Weak12%
Moderate39%
Long lasting22%
Eternal13%
SillageModerate46% say strong or enormous
Intimate13%
Moderate40%
Strong24%
Enormous22%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine5%
⚥
Unisex50%
♀
Feminine45%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2012 by Maison Francis Kurkdjian, 754 is a Floral Green fragrance that captures the essence of freshness and elegance. Created by Francis Kurkdjian himself, this composition opens with a burst of lemon, which cuts through the sweetness of lily-of-the-valley, sweet pea, and freesia in the heart notes. The base of white musk and sandalwood provides a soft, powdery warmth that makes it feel both fresh and comforting.

How to wear it

Apply two sprays on your pulse points; the lemon top note is bright and fleeting, so it's essential to let the base notes take over for sustained warmth. This fragrance reads best close to skin, making it perfect for daytime wear.

Fig. 01 — 754, Maison Francis Kurkdjian

05 · Acquire

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Francis Kurkdjian portrait
03 · The nose

Francis Kurkdjian

The composer of light

Francis Kurkdjian is among the most celebrated perfumers alive — a creative polymath whose work spans haute couture fragrance, contemporary art installations, and the founding of his own maison.

“It’s impossible to predict. Success doesn’t depend on you. It depends on the audience.”

Francis Kurkdjian · SLEEK, June 2026
234fragrances
1969born
Frenchnationality

Designer Maison Francis Kurkdjian

More from the house · founded 2009 · France

754Note di Colonia IV
Try it layered

With Acqua di Parma Note di Colonia IV

Adds amber, balsamic and rose; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.04/ 5 · 201 ratings

Well loved by wearers: loved by 42%, disliked or hated by 14%.

Love42%
Like38%
OK5%
Dislike11%
Hate3%
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